Why Brazil ?


Investors and consumers throughout the world are getting to know Brazil.

 This vast country also offers various opportunities for business. Recent

structural, economic and political reformshave cast Brazil in a new role on

the international stage.

As it travels down the path of growth and sustainability, Brazil has gained

the credibility that makesit an obligatory component in the portfolio of

major investors. Today, anyone considering great business opportunities

will include Brazil. The dynamics of the Brazilian economy are impressive

to moredemanding investors and consumers. Exports have doubled in the

last four years, and imports have increased in a similar pace.

This demonstrates that there is a degree of balance in Brazil’s strategy. While

aggressively approaching the international market, Brazil also exposes its own

products to foreign competition on the internal market, without protectionist or

bureaucratic impositions. This new perception of Brazil is attributable in part to

the high quality of Brazilian products: creative, modern and functional, they stand

out for the factors such as the materials used and the originality of the product

design, as well as their quality and technological standards. Just to give some

examples of that environment of free trade and competition it can be mentioned

the extensive flow of imports and exports products in the same industrial sectors

such as automobile, electronics and ITC.

As part of that process transnational enterprises heavily invested in Brazilian

identified opportunities. Since 1998, foreign direct investments flow has grown.

In 2007 foreign direct investments reached US$35 billion. In 2008, the FDI has

overtaken US$25 billion until August.

Brazil is a country whose culture is founded on empathy, joy and acceptance,

and Brazilian products express these same values. Our products are an extension

of our national culture. In addition to economic factors, political and social aspects

also contribute to the maturity and credibility of Brazil. The country is free of geographic,

racial and politics conflicts. Besides Portuguese and Africans, Brazil has welcomed huge

inward flow of immigrants from all over the world: Spanish, Italians, Germans,

Japanese and Chinese were integrated into Brazilian society.

Key Figures

Head of State
Luiz Inácio Lula da Silva (“Lula”)


Time Zone
GMT -3:00

Local currency
Real (worth US$2.16 - October 2008)

190 million inhabitants
The fifth largest country in the world
Total area of 8.5 million square kilometers
(3.3 million square miles)

GDP (ppp)
US$ 1.8 trillion (2007)

Per capita GDP (US$)

Number of households
50.7 million (2006)
  • Largest producer of iron ore
  • Largest producer and exporter of coffee, sugar cane, fruit juices
  • Largest exporter of soybean, meat, chicken and leather
  • Expected to be the 3rd largest market for PCs in 2010
  • 3rd largest cosmetics market
  • 4th destination for Foreign Direct Investment (FDI) among emerging markets
  • 4th largest cellular phone market
  • 4th largest manufacturer of commercial planes
  • 5th largest population, market for books and music
  • 7th largest consumer market
  • 8th market producer of steel and energy
  • Most advanced Banking System